Menswear Fashion

Credentials

Menswear Fashion
Sri-Lanka, MENA

Our client was looking at introducing menswear produced in Sri-Lanka to the MENA region. With over 170’000 SKUs spread over 3 brands and 15 brand extensions, our engagement saw us performing a regional study of the formal and casual menswear B2B and B2C market with a focus on the UAE and KSA. Subsequently, we articulated a market entry strategy followed with a full-fledge financial study