Coffee is everyone’s go to beverage, especially in the morning because of its many health benefits. Millennials have now joined the group of coffee aficionados. With the different flavorings, temperatures, brewing and roasting methods, no wonder coffee is the second most preferred beverage around the world after water. In fact, over 1.8 billion cups of coffee are consumed every day worldwide. After crude oil, coffee is the most demanded of goods, ahead of natural gas, gold, sugar and corn. Today, coffee is worth US$ 100 billion.
Internationally, Finland comes on top with 2.64 cups of coffee consumed daily per capita. Surprisingly, the top buyer of coffee beans is not Finland but the USA, with 971’000 tons of coffee bought in 2016.
In 2015, the MEA region contributed to 9% of the global coffee consumption; it has been shown that 82% of individuals drink coffee every day. There are now more than 4000 tea and coffee houses open in the region.
There are many challenges that pose threats to the coffee industry such as price instability, decreased yields, climate change, food safety and many other concerns. Despite that, the world’s love affair with coffee keeps on getting stronger and stronger.